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CMO Wake-Up Call: Actionable Insights Await In The Contact Center – thnxz...
“Marketers are abuzz over numerous new ways to reach out and engage with customers“. by Mariann McDonagh. Follow Mariann @incontactCMO Social media is becoming a mainstay, mobile marketing is surging,...
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How To Measure Your Loyalty Program’s Incremental ROI – vía @cmo_com
Prior to launching a loyalty program, smart marketers build ROI models… Vía CMO.com …that forecast incremental profits based on anticipated lifts across three key customer revenue variables: average...
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How Much For A Facebook Friend?|vía @cmo_com
While marketers agree on the importance of putting a price tag on social media interactions, they also say the area is wide open to interpretation–and very misunderstood. Heads of marketing from Sears,...
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